Madison, Wisconsin (October 6, 2005)
To garner awareness for the local campaign and the Susan G. Komen Breast Cancer Foundation Madison Affiliate, a highly visible media splash is being prepared to kick off Lee National Denim Day.
Komen Madison asked celebrities to paint a pair of Lee Jeans to be displayed and eventually auctioned off in support of The Susan G. Komen Breast Cancer Foundation. Starting on October 7, 2005, the jeans will be displayed in storefronts along State Street in Madison for one week before they are auctioned off to raise funds for Komen Madison. Anyone can view and bid on the jeans by going to the Komen Madison website, www.komenmadison.org. All funds raised by the auction will go to support Komen Madison and its efforts to eradicate breast cancer.
Participating celebrities include Shirley Manson, lead singer for the rock band Garbage; Jonatha Brooke, folk/pop singer/songwriter and guitarist; Ben Lee, singer/songwriter; Ben Sidran, jazz pianist, singer, producer, composer and rock songwriter; The Bellamy Brothers, country/pop duo; Martina McBride, country singer; Jerry Zucker, film producer, director, and writer; Partika Darbo, actor, Days of Our Lives; and James Denton, actor, Desperate Housewives.
Photographs of the jeans and the celebrities who created them can be viewed on the Komen Madison website at www.komenmadison.org. Also available on the website is a downloadable star map showing the location of each pair of celebrity jeans, a list of participating stores, and the link to the eBay auction site.